024:Why Pest Controllers Fear Social Media | Jasmin Pest Pro

0:01 Hello and welcome to PES Perspectives episode 24. This week we have on Jasmine Pespro. This podcast is about education and entertaining and hopefully somebody can learn something out there. You can get continuous professional development points from the British Pest Register and Basis Prompt, but not for this one. Or they've got 10 points for that. But you can get educational points. Yes, I know Jasmine's looking shocked. You can get points for podcasts. Yeah, you can. Yeah, you can. I like that a thing.

0:47 Over here, if it's hard for you, you could. It's going to be. It is. A lot of the other podcasts can't get over it. Podcasts are podcasts. Yeah, podcasts. It's acceptable. It is. But anyway, welcome Jasmine. How are you doing? Doing good, doing good. It's a hot day here but and also it was a busy morning, but it's nice to have this take a a second in the air conditioning come talk to you. Thanks for that. So you want to tell people who you are and what you do if people don't know who you are, But I don't.

1:20 I don't like to. I don't like to always introduce because I butcher it and get it wrong. Oh. It's OK all. Right. My name is Jasmine Almeter. I live in Rochester, NY, which is not even close to New York City, and we're kind of out in the country, but our population is, I think like 300,000 and that's I'm firing from the hip. I'm not really sure like that, but it's a pretty good pond. A lot of people people for pest control and I started with a local company that was a 30 year old company, Exodus Exterminating and they were wonderful.

1:59 I learned so much from Exodus. I started out in customer service there. I was amazing at sales, but before that in my own personal life, I went to school for marketing and so Exodus had nothing for marketing. And well, I had kids young too, so I was a stay at home mom for a good long time. And so when I went to work for Exodus, it was like my first time going back to work outside of like I did photography on the side and a little bit of marketing, but it's my first time just going back to a real job.

2:31 So I was just like, well, I'll take on customer service, but they didn't have anything but like in the phone book, they were advertising but no real marketing. So. Oh, we're going back some years, aren't we? Phone Books. Yeah, well, and I said I'm in my time here pest control. So that was. About 10. Years ago. Facebook. It would have been right. Yeah, yeah. Facebook was a thing and it probably was the place to be kind of diving into it versus. Yeah, the pages was the big thing in the UK. Yeah, well, that's what it is.

3:01 Yellow, Yellow Pages here too. And so we were like begging, please can we do something on social media? But they were really apprehensive. If we did that, there would be backlash, like, oh, you're you're spraying pesticides or you're killing harmless things or something of that sort. And that they would get fucked. But a library reached out to us for bed bugs and we took on a news article through through the the news and even that they were like, oh, this could go bad. The news could swing in any way they want, but it really benefit us.

3:35 And then after that it started letting me do some marketing for them. And I did amazing things for accidents. But after a while they kind of started changing because they were preparing to sell. And I left and worked for another company, which was a smaller company, but so much potential. And I think I was their third technician outside of ownership there. And I thought I did amazing things there too. And then I offered to purchase part of that company, but they weren't really feeling it. So then eventually I just ended up leaving and starting my own company.

4:12 And I have throughout the course of that had this persona of what started as Jasmine Exodus and then switched to Jasmine Paspro because that I could kind of take wherever I went. And then I just carried it over into my own business. A lot of the time I'm very education. Well, I tried to be educational on it because that's what my customers want to hear and it makes them more comfortable in the service that they're signing up for. But I also just have honed it in a way that for my Rochester network, I'm casting a net to the right people and bringing in that type of business.

4:55 It's really good. It's it's as you say, even to this day, pick companies are so pest controls specifically they are terrified of social media now a lot of companies are. It's the fear. I I was I was scared at first, but yeah, you get AI don't get that many bad comments, but you get them the odd time and just you don't have to know. You can tell if they're looking for you to buy. So if I can see that I thought I just I just don't reply. Yeah, you can tell if they're looking for me. Oh well, it depends what you define as a pest.

5:32 Yeah, there's actually a definition of what a pest is. There is, but. Yeah, same here. Well, and sometimes I sometimes I'll just leave it and I believe like if anything it will just go like sometimes bad publicity is good publicity. And most people I don't think actually read a lot of my comments anyway, they just want to throw their own $0.02 in it. So I'm OK leaving it. If it's something I really don't like, I'll delete it. What I get more worried about is that I will like for instance, like if I wear short sleeves or something or even if I'm just like this and then I'll get people counting on it, dating on it.

6:12 And I get it. Like, I get where they're coming from, but it's like. Don't you find though, it's always the ones that don't publish any content suddenly come out the woodwork to make a comment about about it. Don't make any comments or any content or anything they will point out. Yeah, they just want to say something and a lot of the time I'll just like block them so in the future they don't even see my content and then they don't have to worry about it and I'm OK with that. Or I'll delete what they say or something of that sort.

6:43 But I had a guy local here that I consider myself friends with and then I put up on my business page the Billboard, and he was kind of giving me a hard time on it. And I was like what like where is this coming from or whatever? And he's, I think, and then today I saw he recommended me for somebody was in a Business Network. He was like residential commercial pest pros. So I don't know if he was just giving me a hard time or what, but it was on my business page, which I hate. So I first I said something and I was like, I'm just going to delete it.

7:15 It will look better to delete it. And it is. Yeah, maybe he was having a bad day, but people got to think about it. The it's a business page, isn't it? Yeah. And I don't know if it's like really, it could have been nothing or I did like try to hire him, but I at the time I wasn't really paying very much because it was still winter and stuff like that. So I don't know if that made him cranky. And then he started getting he got hired under another big company, but then time has passed. So maybe now he's like, OK, would like a small company who knows?

7:47 I. I taught you some work. But now he's crying to me, so it's like, whatever. That's that's, that's good, though. It's it's Yeah. He's good to hear that it it turned around in the end. He's got you some work. He has. But a lot of people do get just worried about sharing stuff because you don't know how somebody's going to react. But I think more people are just proud when you're doing good anyway. And for the people that aren't proud of you, you can just either block them or just ignore. It, I mean, I use Next door.

8:19 I do a lot of content on Next Door as well. And everyone says the platform's toxic, but I've found that he does very well. There's this one chap, I miss you. Every year he appears, he defends the wasp. And every year I thank him because every time he complaints, he's not in a nasty way. He just tells me stuff I already know, like they are beneficial, etcetera. And every time he does it, it spikes to reach your woods. So I just thank him. I say thank you, I know all this information, but it says we are here for public health.

8:57 It's not like I go round. I I didn't say it. I felt I was saying it's not like around the, you know, I'm a backpacking walk through a forest and go all the wasp nests is when it's a danger to public health and somebody's rang us. But it does spike it upwards. It does. Bad publicity is good publicity. And that's the thing, like so many times I'll get people that'll like defend against it. They'll be appalled. Somebody will defend the yellow jackets or even like some of the wildlife stuff. That's a rage tractor.

9:28 What are you doing? And then Yep, it's spikes. People are like, OK, my rescue for me so. There was a case recently, weren't there? I'm sure my wife found it. A little boy died in America of the yellow jacket stings. Yeah, it's terrible. See, that's the dangers people don't realise about it. It's awful. I think over here we have to do more of calling it public health, too. We don't really say that. I've got, I've got to try and say it more because when you say public health, people see it from a different perspective and not so much, oh, you're just the killers.

10:02 It is public. I need to start saying it more. I want to talk to customers more, public health maybe. Maybe that would come across better to the clients and people in general. That's what it is. Yeah. And agree, I think even you could even say it, like for instance, I wouldn't necessarily say Carpenter ants are, but you could still say it for that and they would understand. They're like, Oh yeah, it's just destructive to my house. So yeah, I can see how it's still public health or something, but.

10:30 Not something we do, that's not. No. No, I don't do a lot of ants in general. I don't really. I don't get a lot in my where I live, we don't get much Ant work. We don't. I know you do, do you? Yeah. Get a lot of Ant work. I do and but usually Carpenter ants for us is a spring thing and we'll get them over the summer because they'll come in foraging this year. So many Carpenter Ant calls right on up until now, which is really surprising to me. I don't know if I shared enough content where people associate me with it.

11:02 I don't think that's it. I think that it's just a year where it's bad for us in our area. Let's take that, let's say good for the pest controllers, yeah. Great for the pest control, great for the public health. Hello Jenny, you said you'd try and pop in and hello DP New Mexico on YouTube. Hey, but I I'll tell you what, I have something that now she's watching it just I will just play this clip. I'm not sure if you can hear it, but put your thumbs up if you can hear it OK? Hey y'all, it's Jenny Wilson with pesters and podcasts.

11:40 You might as well throw in that shameless plug. He he. Thank you Sean so much for letting me send this in. I had to do a shout out for Jasmine Pess Pro. What's up girl? Anyway, you are jazz number one. That's for show, but I am jazz fan #1 So I had this in this in because I wanted to say that your content, creating just your demeanour is truly inspiring and I wanted to thank you for all the help you've given me over the last couple months and just for being such a beautiful human. And that goes for you too, Mr Sean, my Big Brother in pest control.

12:23 You are such a kind man and people want to come on your podcast just to get a chance to hang out with you. You're a good guy. Both of you are doing wonderful things for the pest industry and it's just a blessing to know both of you. So hope you guys are having fun. Thank you so much. Bye. Hey y'all, it's Jenny Wilson with Pestridge. And pot, that's the first time I've ever done that so. Right on at work and you. Can tell you can tell I'm not the best at receiving praise in that way you did. You got so bashful.

12:58 But I sometimes I'm the same way. I'll be somebody actually. So I had somebody thank me for helping with like, insect control over the weekend, but like, publicly at event and people clacked and cheered for me and I was like, oh, I was like. That's. The problem? But it caught me off guard. I wasn't expecting it but like. Yeah, yeah, you don't. You don't expect it. I mean, I have had a lot of crazy with pest control and fitness and weight loss and everything. I mean, it's hard to, even though you've done well it, it's weird, isn't it?

13:34 It's nice, it's it's lovely, but I, I struggle with it. It's weird. I shouldn't do? It's probably an all right thing to be humble like that though, because when you're sometimes I'll, I have a facade of being like very big, like, Oh yeah, guys or whatever. But really, I think when you're like that probably are a little too callous, you know, like when you're bashful about it, you know, somebody cares. That's yeah, they want to keep. Trying so it's true. So how did you first dive in in your own company into social media with just been Pespro?

14:14 We didn't start as just been Pespro. What was the and did you, was it just Facebook or so? Did you say YouTube? But you don't. You don't post anything on there anymore. No, I barely never do. I should I? People tell me all the time that I should, but I've kind of just stuck to Facebook because I know I can reach the people that I want to reach. I think it's initially now I'm actually really starting to cast the net into the industry, but I never put a focus on it. Originally when I started my company, Jasmine Paspro was already established.

14:48 So that helped because a lot of people just followed me. Still, I think like if you were to look at the residential and commercial Paspro's Facebook page, it barely performs. If if it is really performing, it's because I'm taking its content and sharing it. I put a. Tonne more of effort into it and do all the things that I'm doing here to that platform and get it to function like this platform. It just would take effort and so many people associate me and it as one in the same that I haven't really put so much effort into it.

15:24 But also in the Facebook realm, when you have your account set up as a person versus a business, the algorithm effects it differently. And so as a person, I when I was starting, so for instance, my Facebook was hacked and I had to start pretty much over again and regain all this traction. And so I started by picking the people I wanted to put myself in front of. That was a little more tricky this go around 'cause I wanted to keep all my pest control people, but I needed to re dive into Rochester people.

15:59 So here I sent friend requests to Realtors because Realtors are like minded and they're going to be able to refer me to the right people. But also they're always willing to accept friend requests because they they too are trying to sell so the more people they accept and take in. So I sent as many friend requests to Rochester Realtors or Rochester area Realtors as I could and then I sent them to other business owners. So if they owned a power washing company, a painting company,

16:33 property management companies, even employees of those like for some reason, like employees of property management companies, they just must know the important person and they will, hey, you got to check out this girl on Facebook. And that will bring me in a lot of business. And then when I started taking on those friends after I like infiltrated that I would kind of cast a net out to their friends. So if they were like iconic Rochester people, I would go into their friends and send friend requests to their people too.

17:07 Because if they're actively following these other people that are successfully selling, they're more likely to be in line with the stuff I'm trying to sell. And not that I'm like, I'm a pest control all the time, but like just by being educational and showing what I'm doing, people are correlating the two and then more likely to work with me just because I'm demonstrating it being done. Like I'm not salesy. Probably I'll if anything, there's plenty of times who will reach out to me and almost give pushback and be like, well, maybe there might be a better fit or whatever.

17:42 And they'll be like, no, no, no, no, We trust you mostly in the realm of wildlife. And I'm like, I'm really not the best groundwellers only please like, but no, we want you to help us with our squirrels. But so I, so I built my pond for Facebook exactly to the people that I would prefer to be in. And then those people are like boosting me up and referring me to other people and things like that. However, I also started building content on TikTok because it just isn't easy for me to edit platform.

18:17 And so I will have content on TikTok just simply so I could take it and share it on Facebook. And also a lot of Tiktok trends are like for people that only use Facebook, the trends on Tiktok, they, they aren't used to seeing. So they think they're like, oh, wow, this is so funny. How are you so creative? And really it's just like all they're doing on Tiktok. And so they don't necessarily know. And so, but then I started getting actual people in the pest control industry just noticing me and following me.

18:53 And from that sense, that's a whole different pond I created in my pond. Because like, I think probably a lot of us could do this, but Jenny will be great at this. She should just start being like, look at my backpack sprayer. It's just such a good backpack sprayer. And then they'll start sending her backpack sprayers or I'll. Tell you what she's using. This product and they'll start. You might do because they she made a she made a LinkedIn post today a video and I think the new company she's with are more open to her making content.

19:25 Yeah. Yeah, they are. And. She could do that. You're right, she could do that. And I don't necessarily ask for anything in in return. If anything, it helps me perform better. So for when I'm when I'm just as a professional in Rochester talking about how I use what I consider the elite flow zone backpack sprayer, these people just hear this woman's using top products or something, you know, And so they when they're using me, they're like, oh, she uses nothing but the best. So we trust her and they don't even know about the products.

20:01 But then. Within the industry it does. And so these like suppliers are just like, Oh yeah, send her some stuff, maybe she'll promote. It really. Wow. I did not know that. Yeah, I didn't know. That's cool. And I do have a sponsorship but I would just promote them any not without being paid. Without being paid. I was already promoting them so I don't know. It is what it is. Thank you for paying me, but you don't have to. It's really good though. It's it's, I think I didn't know that would actually happen, but I suppose they have, they can capitalise on it and just say we'll send it some free pit.

20:42 And I'm starting to just notice it in general, like nicest with those Ant shakers for the Ant bait or whatever how a bunch of us over. Here, I've seen us, I've seen them. We don't have that granular stuff in this country. I wish we did. It looks good. I've actually, I've actually asked them when's it coming to the UKI don't know that's. Too bad, but for them they just like it might be a little bullet they bit to send those out free. I think they were sending them out free anyway. We just didn't know about it, but like because a lot of us just got them for free or whatever, but we were so excited about them.

21:19 We shared them. So then it looked like a, like a big to do and it was just great marketing on their part. And then like I did get some cool swag from Flowzone just surprised me. I happened to share content that day, but I, I guess I don't normally, but then I got all that swag and I was like, oh, wow. So you know, I just shared that too. And it looks good for the industry. So I have two different like ponds. I'm swimming in the pest control pond that I'm keeping up with and then my local customers.

21:50 But Facebook is just conducive to me touching base with those people. I've heard like the next door like you're saying. Like I think if I would just learn next door I also think I could do really good. I mean, I don't, I don't put that many posts up, but when I say I put video up as well and what I do is I don't post through the the business page. I tag the business page and do it on my personal one. Yep. And that's that because on the business 1, I don't really show you the views, but if I tag it then it shows.

22:27 I mean you're only talking like 1800 views, but if a few people see it and ring you, then it I don't pay for any of it. Well. That's kind of the same thing with Facebook choosing to do it as me versus the business page because even the business page like Facebook knows they can make money off the business page and it's like it's algorithm is like reserved. So when I'm choosing to do it as Jasmine, I just look like an everyday person that's really proud of presidential commercial POS pros and the algorithm shares my content.

23:00 And so it's easier to touch base with all the people I want to versus I would have to do just work harder under the business page or pay for boosting, which I I'm trying really not to do. So we never, many years ago we tried it, but but our Facebook got hacked and we lost money and then we never, we got, we got a page, but I had to make a new one. And then what was it? Yeah, we never advertised with them again after that. Yeah. And then when I got hacked, that's the same thing because I had boosted in the past, it was linked and they just like actually they were just advertising really weird stupid stuff.

23:41 But through Jasmine Pespro with links that would get them to click into junk they were selling and use my boosting. They weren't even stealing my money. They were just boosting weird stuff. But the premise, like with Jasmine Pespro, I made the analogy on if everyone's heard this term personal branding so often on LinkedIn. And as you know, company pages don't do as well as somebody who's got a strong personal brand. I don't know if you watch any of Abby V Go Vaynerchuk stuff. Do you watch him or have you heard of him?

24:17 Yeah, I've heard of him, but I don't know how much I've really watched of it. It's just if it shows up in my news feed, but yeah. But they go on about and it does work. Your content gets, if it's through your name, it gets more traction. So that's obviously what you're doing with Facebook. But see, I tried to do that. I made a page called Sure Mother Pest Control. Well, I made a mistake. I had a normal personal one, but I made a second one. But what happened was I created a, we've got a pole, you know, for Wasps.

24:49 It's really big. And I stupidly put it up there saying DM me, you know how to make it. And my DMS were jammed that Facebook actually shut that Facebook down because they they thought it was they didn't think it were real. So so it was working, though that page was and then I gave up with that because I didn't want to lose the main one. But but I use I've got a pest to spec this business. Well, not podcast page and the pest control, but you what you're doing is much is is much better because it technically is a personal brand Jasmine Pespro that that's what people know you for and that's where you'll get your highest reach from Yeah, and it's and it's links.

25:32 So it's really good. But these I've done content, but I've not actually done any of these tops tick tock trends on OH. Yeah. Not brave enough to do stuff like that. Not yet, anyway. I'm not well. You know you just like. You got the trend the other day when you when you got the rap trap and put it in your head. That wasn't even a. That wasn't even a trend. That was just convenient. So I am a part of like a women in trades group or something because I just AM. And I saw this. It was like a level. It had like the level bubble in it, but it was on almost like a hair clip and that you could clip it on to like a like a, a pipe or something.

26:19 And it was just looked on. You could see if it was level or not. And I was like, Oh, that's funny. And I was sitting in the garage. I was watching it and I was like, oh, it's kind of like using the jaw strap as a as a hair clip or whatever. And I just went with it and I didn't think it would perform as good as it did. I looked at it yesterday. It was like 9000 views or something. Wow, it was crazy. Yeah, I guess good. And I only shared it just on Jasmine, Pess Pro and some of the past humour groups.

26:48 And usually my content does well but not that well. So I was like, oh, wow, OK. I thought it was funny. Yeah. Please tell me you cleaned that. That was a fresh wrap. That was a fresh one. No, not a fresh 10. I should have come up, but if it were a messy one, I came back with it. But like, oh, this one's gross. Yeah, I've been performed even better. Even better because people would have been so mortified. They would have been. They would have been. So if you could give advice to somebody say who wanted to try and do any kind of content within pest control to try and boost their business or what would you say?

27:29 Because it is scary people doing it. Yeah. Because they fear backlash as well. Everyone fears that. But you've got to get past it, haven't you? Yes. So for a long time I wouldn't necessarily read my comments because I was like worried that people were saying negative stuff. Thankfully when I was at Exodus, my my very first post I shared as myself. I have the video still. It's under Jasmine Exodus. I was still in customer service and I had trapped a rat in my garage and I was like, yes. And then I was over by the rat and I was like, yes.

28:06 And some, some person was like, oh, poor defenceless rat or something like that. And I thought ownership was going to shut it down and be like, this is what we're talking about. This is why we don't want it. But our owner got on there Dale, and he was, this is a disease vector. These things spread pathogens. We never want to look at it as just sweet. This isn't a caged animal or something like that. And he like came to my fence, but also the fence is kind of full. So it gave me confidence. My advice would just be to just keep sharing content.

28:37 Put yourself in front of the right people like I did, because if I hadn't put myself in front of the right people, I would just be very slowly inching my way up. So I built, I built the base. But then just be consistent about sharing the stuff. And I think it will just snowball. Eventually enough people will see it. There's this guy in my community here who shares content that I think is a little, a little strange, but he keeps with it like he's, he's relentless, keeps sharing his same kooky content, but I think he's also getting traction.

29:15 So it's like you start to, to people, the right people will fall in line with it and the algorithm will understand who you are because you're sharing enough with the content that it will put it in front of the right people for you. So just keep with it and keep a schedule. Like for for a long time it was just we were sharing Monday, Wednesday, Friday and that was enough. And now I tried to do it like all every day I'm working or whatever. But this week I know on this week I'm struggling. I didn't share content yesterday.

29:48 Today I have a new hire with me who's like a real sweet person. He'll make a great technician. He's just not like 1 to want to be in front of the camera at all. So it's I feel bad like let me get your picture, let me do this and the other thing. So I just snapped a picture of something I did while I was out at a house or something shared that. And I'm sure I will get content of him, but I kind of want to feel him out a little bit. I just want to just cast him right into it. Even this week is light for me.

30:18 But the more consistent you are, the system will promote you up. It will work unless I think you get too much like people like I think there was a time where somebody that didn't really care for me was like reporting my content and which is harsh, but it is that kind of stuff will probably shut you down a little bit, but it stopped. I blocked on. I blocked on the show and stopped. It's got to be like more than one. It can't just be one person. It's got to be. I think these algorithms are built because they think, well, maybe this person's a hater or a competitor.

30:59 I think it's got to be mass reports because whenever you report anyone nowadays, yeah, it comes back nearly automatic. They haven't done anything wrong. I haven't broke guidelines on Facebook nearly automatically. So they haven't broke guidelines at all. And. And even in that like I follow this Amish content content creator here kind of a thing or whatever and some somebody stole is stealing their content but sharing it under a different name. And all of us followers are like this is a fake account.

31:34 This is a fake account. I know we're all reporting it, but that fake account is still going so. It's annoying a lot. A lot of people. I've not had it happen to me, but I know that a lot of these big Facebook creators, people steal their content and make new channels all the time. They do to make, to make money out of it or whatever they're doing. They do. But yeah, but yeah, it's, it's one of them, one of them things. There's obviously two sides to it. Now, one thing I wanted to ask you about, there's another podcast in the UK called Beauties and Beasties.

32:12 And I went on a while ago to talk about dead animals on social media because it was highly controversial and it I made a LinkedIn post about it. My wording was pest control companies, basically the brand, you know, I'd say R&S pest Pros, but you had a social media. They shouldn't be putting dead animals on social media. I got construed on the podcast. So I said pest control was, I said no, no, no, hold on. I said I said pest control companies brand accounts. And it was quite controversial. The vast majority of people agreed.

32:55 Obviously some people didn't agree, but we had a good conversation. It wasn't, there was no, it was nothing harsh. But yeah. What do you, what do you think about that? Do you think that's just going to attract trouble and reports and the wrong image, or do you think you should be allowed to if you want to because they do some? Have I have heard dead animals? And I think it just depends.

33:22 It probably would be more tasteful if we didn't. But I think the people that follow me are like where I live is really country and like Red Knox out here and backwoods people that are sharing like their deer and all that kind of stuff after they go hunting. So they really don't mind. And the instances of which I can think of where I shared them will be like a slew of rats. Well, I'm not, I'm not sharing them under residential and commercial Pestros either. I'm sharing them as Jasmine. But I think, again, we're kind of 1 and the same for me.

34:01 But I'll do like my rats all lined up and then like the hunters with their deer, I'll do it with my rats. And then one distasteful thing, but it did perform so good was I had been picking up my rats at this one house and I didn't have a bag at the time to put them in. So I put them in a Taco Bell up and then this is going to be so bad because I know you're against. I was like, how many rats do you think are in this Taco Bell cup? And it was like 7 rats in there and people were like guessing like like a gum, like a jar of gumballs, but a jar.

34:33 Of rats. I mean, if it works, it works. It's that's not that's more of a personal brand. That's not a company. I know it's one of the same, but I'm not like if someone, if it works for somebody and it works and it's fair. That was just, that was more of just just an opinion that was, but it sparked a big conversation. It did. And funny enough, a lot of the people disagreed with me. Their companies didn't put it on their socials either. So I was like, well, why are you sharing all these dead animals then?

35:07 I think you should be able to, but we don't do it. But you see, where I live, I live in a very rural Rutlands, very small. And the areas I go into, if I was to share dead animals, we would, although it's rural, I, we would lose a lot of business. I'm telling you, we would lose a lot of business. And although people know you do kill, you have to kill. You don't want to see it as such. That's my opinion in it anyway. It is. And I think from the business page, a lot of people don't want to see it either.

35:42 Like they know that's what they're hiring you to do, but they're partly hiring you to do it because their heart is a lot of them, their heart is caring that they can't do it, so they're hiring you to do it. And so they wouldn't want to see it anyway. But. We don't. We lost our Facebook page once, you say. And Facebook never told us what we did wrong, you say. And I don't know if it was a comment we made or but I've never actually ever posted anything dead. But it's annoying when Facebook won't tell you what you've done.

36:12 Yeah. Our Facebook page is I've got Meta verified. It says the tick, but I pay for that. It's no, It's no, but it doesn't really boost your views. I don't think it does. It claims it does. But I tried to get Jasmine Pespro meta verified, but I had to just jump through too many hoops and I was like, I don't even care about this. Yeah, because they send over an ID that says Jasmine Pespro is my real name.

36:42 And then I can make it like, oh, it's business. But when I sent over that I own residential and commercial pest pros, they're like, well, then you can do it for residential and commercial pest pros. But to tell them but like I'm a Rochester celebrity, they're just like, no, you're not. So I know I'm not I'm not that popular yet. But so they say, oh, when we first did it for the business page, oh, it would take two days to verify and vet you. The minute I put that ID on, within 60, within 30 seconds, the page was verified.

37:17 I was like, where's the cheques? It obviously, it obviously did. But it was like he did it. He did it straight away. It did. But it, yeah, it's just, I'll tell you, I'm going to tell you something now. You're going to be surprised by this. OK. What's the garbage plate like? Oh, I love it. I'm a garbage plate eater, but I'll get it, man. We've got to send you one. Nobody's ever asked me about a garbage plate. Well done, Andrew. Andrew messaging me saying mention it. You're going to count, you're going to you're going to capture off guard.

37:58 And that was Andrew Saneski messaged me saying you need to it's in your notes. This will get there. No, this is good. I love a garbage plate. A garbage plate is a Rochester iconic dish and you essentially take most of the time. It's like hash Browns, Mac salad, burgers without a bun slapped up on top of that of meat, hot sauce and onions and mustard. Like that's the iconic 1. And I do like it like that, except for I'll switch it instead of doing the potato, I'll do beans instead. OK, And you want to get everything So you like cut up your burger a little and you get a spoon of all of it.

38:38 And that's garbage plated in and it's. So it it's self-explanatory as to why it's called that. He's he's never had one though. There he goes. There he goes. I'll show you. There he goes. There it worked. Yeah, it worked, yeah. And I think it's like a hangover food. So in the place that sold it, Nick Tahoes, they sell it. Well, now a lot of people do, but they sell it like straight on into like 3:00 in the morning. So people will get out of the bar and they go over and they grab something like the garbage plate to settle everything down and.

39:15 But like a good British fryer when you've had the hangover in England. Yeah, yeah, like that. This is a bit messier, probably. Yeah, but it's supposed to be and it's. Yeah, yeah. No, Well done, Andrew. There. I was waiting for the time when you mentioned, well, Rochester, I was like, I'm going to say it now. And that caught you off guard a bit there. You did, but it was in a good way. I just like definitely didn't expect you to bring up the gorge plate, but I am a fan of the Gorge plate. And but so I've had exchange students, one from Italy and one from Poland.

39:51 Both of them hate it. They're like, oh, well, I could never eat this. Oh my gosh. But I don't know. We love it around here. My parents moved out of state and they're like, they come in, they're like I got to get a. Garbage plate but hake in a garbage plate. And we can make them ourselves, but they're not the same. I miss so if they didn't even try it or just look at it and turn a nose upon it. Yeah, I think that's actually it. I think they just. Ignore it and try it. You may have liked it. Not everything looks nice.

40:21 Sometimes they don't look nice, but you taste it. It's nice. Yeah, for sure. And that's the thing, It definitely looks like a trash plate. It looks gross, but it's so good. And actually the place that comes out of us are real sketchy, and I don't even know if the building's open anymore. It was a real sketchy building. You should be like, especially coming from pest control. I don't know if we should be eating this, but it makes it even better.

40:47 So, so we've are you going to start post, do you post your content just Facebook or do you because Instagram would be so easy for you to post all your content on? It's literally made so you can do it so easy. I have to check and see because I think I before I got hacked, it was automatically sharing. I loved that and people would tell me we saw you on Instagram. I don't think I've been looking. I don't think any of your new contents on there. No, I just don't think it's linked, but I could go through and do it and I probably should like one of these.

41:23 Like what? I'm just lazy in bed just doing nothing. I should be going through and connecting the two because a lot of people do actually. Oh, we only use Instagram and I just never dove into Instagram very much. But people do. And if it can seamlessly just transfer it over, I might as well. Well, I do a lot of that and it has. It has, but I'm not saying I get the kind of numbers you get. But I think that your content would really work well on Instagram if you try, if you could get it linked again, yeah, it could do well because obviously so you you actually do well on TikTok as well.

41:59 Do you do well on TikTok? I think, I think I got a little shadow band or something. That's what they call it when you're not doing so great on TikTok. And I think I did because some of my content is a little more on the dead stuff and. Yeah, but I know people that have done really gory content and got into the millions. Maybe I'm just not speaking it right, like because I do like I the content I make on it, I think is so clever and like, wow, I can't believe I came up with that and it's really just a spin off of somebody else's.

42:33 But it doesn't usually perform like I know this guy local here, Austin Jenna, he shares just like what I would think is boring. It just be like I'm up in an attic today and I'm spraying this yellow jacket nest and there are hundreds and of yellow jackets in here. Like just seems so bland. But then it's practically like thousands of views. I'm like, hey. See, I I made one recently. I try last year. I thought it was big numbers. It was 25,000 me telling people not yeah. I would be happy. People not to block a hole from wasp nest because it's the worst thing they can chew through the plasterboard.

43:14 However, I've got a really good video this year of Oscar in and out of a hole. I remade the video 213,000 views on TikTok after the world telling me I don't know what you're talking rubbish phone works. They don't eat through it and they die and then a lot of people go I tried that and they came through the plasterboard. They can. They can make multiple entry holes. They can, but that that done well don't The one that got me out of work, but I was impressed that I got to that number. Yeah. But you've got to get like, because I said Internet myth, right?

43:53 And I said it wrong. I went Internet myth, myth right? It's wrong. Someone commented, well done. I said you fell for it. What do you mean? It says I said I did it on purpose so people would say oh you said myth wrong. Yeah, rather. Than it wasn't, it was, it was a genuine mistake, but I turned it into. I'd said it on purpose to trigger people, but yeah, the majority. Of the people like us. But then in the background you see somebody like fighting or something like that and then it like rubs them in and stuff.

44:24 But I'll also notice though, sometimes stuff I shared in previous years will like, I'll think it performs all right, but then I'll reshare the content. Like this year I reshared content because I was kicking off and then it was really performing and like, well, it didn't perform so good the first go round. But on my TikTok, I have one that I think is famous. I'm going to try and bring it up now so I can see what it is. It's on spring tales. Well, I won't, it's on spring tales and I'll get people truly calling me from like the other side of the United States and they'll be like, Oh my gosh, I can't believe you answered because they're calling the business line and I am answering.

45:07 I can't believe you answered. You're the girl from TikTok. And then they ask me questions on springtails, which is so IPM here. We're like, you really got to try that out. It's like you have a moisture problem. You probably could do something oil based that might help, but really the problem's going to continue if you so they don't even get the answer they want. I can't even sell to them. They're taking up my time. So I'm like grumble, grumble, but it. Doesn't sound like it. Sounds like the act, like you're the celebrity that's speaking to.

45:36 I can't believe you've answered. Yeah, doesn't. Feel like. Wow, wow, but that's oh, it's, that's fun. It's so we've obviously when you when you set up your business in America, it's very different to hear you, you have to have all year, let's not say licences in place to to start yourself up and say R&S supposed you have to get a business licence. And is it, is it work differently? Because in, in the UK, unfortunately, you can literally just do a day course and be as a sole trader. You don't have to have a company name.

46:17 You can just get going by now in America. It's far different to that. It is, is it? Is it? I had to in even just in New York State versus some other states is so different and New York State can be a little more finicky. But I had to have proof of like 2 mil general liability, liability insurance. I had to have proof of my licences. I had to make sure my credit hours were so much like you guys get points for the forecast. I can like sign up for two trainings that'll give me points where I can go to like actual in person training.

46:54 Oh don't get me wrong, we've got them as well part I'm part of a trade body and we've got loads of free days and in person, in person is far better. I agree with you we can't do all of that. Just that we have got podcasts we can use. I do not use. Is like. Cool though. Correction. Oh correction people. Just clarification. I do not sign up for my own points for my own podcast. Oh. Fair enough, I guess. So I had to do all that stuff and then send that over and they essentially it's like a stupid process.

47:28 They approve it and I like I can't I have to pay a fee to register my business. You can't do it all at once. You can't be like I know you're you're getting all the information here also is my check. They're like, Nope, we have to respond back to you and then send your check in. And after they send it back to me, I could log in and pay online, but but I for the life of me cannot get logged in. So I'm like, OK, well I'm cutting you a cheque. I'm mailing it over now or whatever. And then they just go ahead and register you.

47:59 You'll get a letter that says and like a little piece of paper on card stock and then you're a licenced business owner in New York State at least. What? Well, that's good then, because obviously you there is big ways in here. You have to register the proper business, say you become a limited company, you have to earn X amount. But I'm just saying in England you can literally set up a business and have one qualification be and be good to go. You can. You were mentioning to me like the like people doing Yellow Jacket services are so cheap, but they're not even the licenced people or or whatever.

48:36 Like that you could never use it. Here the fines are like $6000. Unfortunately in the UK, although we are strict on redenticide use usage, you have to have correct certificates in place and you do so many crew points per year to buy baits as the next year. When it comes to insecticides, unfortunately anyone can buy them off the Internet and go and use them. There's no, oddly there's no restrictions as of yet. But obviously if you go to a proper pest control supplier like a professional ones we buy off, they won't sell to the public.

49:13 But as you know with the Internet, there's funny websites that will sell it. And because there's no proper process for actually saying you need a certificate to buy this, but insecticide use, they can. They can literally be a window cleaner, be a plumber. A lot of these other services, I don't have it in my area so much, but I know other places in the country can. Yeah, but just from a safety perspective, they kind of reigned it in here where you have to be licenced. But also it just helps preserve our industry too, because if you're a landlord and you try and spray even, I think it's even dumping hot water on something it's a land trouble for.

49:57 But I used to work for a property management company too for a little while and they just went and sprayed with RAID while their tenant complained that about it to somebody and they got a playing for just brain raid. So it kind of makes it so they have to hire us. But then I do know like this one girl just kind of low key started a business here also where she's not, she's not registered. And I'm like, well, that's kind of odd. Like you're going to get yourself in trouble girl. But I also, and she's on social media and I know like I'm friends with our DC guy, he's on social media.

50:34 So I'm like get watch out, but I don't know, I'll let it be her problem. I wish it was a thing where they they they can't do it and it has to be certified professionals for insecticide use. But maybe one day, maybe one day. I'm going to ask you something now because Andrew just asked me. I'll bring it up. I'm a new member of a trade body as of the start of this year. I'm learning. Here it goes. Let's go about how you read Leadership role within the New York Pest Management Association. What's that like then?

51:13 Yeah, so it's still really new for me. I just drove into that role. But I am excited for it because I think it's a place that I'll actually be a little active and it I also am interested in having like my hands into their social media a little bit. There's so much potential. I could go just down a rabbit hole of how much potential there could be, even how there's like these little like past humour groups and stuff like that. Like we could make the NYPMA group kind of be like a little bit of that where we can all come together.

51:50 But I also think it's a great way for if you're like a part of NYPMA where the organisation itself can also help support your brand, where like so presidential and commercial pass pros could submit a little how to video and stuff like that. And then it gets shared by NYPMA like oh this company out in Rochester is doing great. This is a video they put out and then my company can share it saying oh, NYPMA is saying great things about us and then it makes my company look more credible. So that's how I see it is like all of us that are a part of this organisation can use the organisation to help promote us back and it will be 1 of the perks of being a part of it.

52:33 So I'm excited to kind of dive into stuff like that. But also just like furthering education, like we could all be helping each other with our furthering education by sharing within the platform too. So I hope that is how I am able to help for it. But I literally just got into the role and also I'm like taking, I'm taking on employees. So that way hopefully I can devote some attention to it, get my employees also to kind of like, as long as they're getting paid, you might as well help promote them also.

53:04 And already in turn, I've got like a friend here that owns a pest control company just like a couple townships over and stuff. And he's asked, well, what's it like for being a part of that organisation? Should I? And it just adds credibility to your company, makes you look more credible to say you're a part of this association. Or even with my billboard going up, I give you, hi, my name is Jasmine. I'm the owner of Residential and Commercial Pest Pros. I'm also a board member of NYPMA. And just to say that they're like, oh, yeah, we want to work with this company.

53:38 She's a part of the board of the Association for New York. And it makes me look more credible, too. So things like that, I'm loving it. I hope, I hope I do it. I think I will because it kind of looks like some some people were sleeping on the board or they just wasn't necessarily spots filled. But it looks like we're putting the right people in place, so I'm excited. Yeah, that's, that's good to hear. How many magazines you've been? Yeah, been in any magazines? I don't know. I don't think I have which is.

54:06 Interesting. But normally when they get new board members, I'm not, I don't know about on your End, but I was in every, I was in every pest control magazine with it, the whole new board and recently was even in something called the international international control magazine with the with the whole board. But it's but just remember, state your view and don't be silent because I've got people knowing because I told them in the interview I said so I will I will say in my opinion, even if it's not like, but you've got to put your bringing down there.

54:43 Just don't go in raging like a ball, raging a calm, collected way. But then no. And you could be the one that come on. You need to get some podcasts this evening. Yeah, it's. Northern the UK, doesn't it? I did do this thing where like over the winter I created this just Google Spreadsheet like a survey and I sent it out and then I took all the responses from the survey and ran it through ChatGPT and asked it to analyse it and put it together. And tell me what about like cool things about our industry?

55:18 And I did submit it to a magazine and they never told me if they used it or not. But I'm not subscribed to the magazine, so I don't know if I was. Somebody should tell me but. Don't don't you? I mean it's different here in the UK, but each company or all the pest control magazines have one free copy. Don't you get free magazines and the sponsors paid? Don't you get free? Yeah, I get like PMP magazine. I think our maybe I get PSDP magazine. I don't know. I do get one. This is sorry Desmond Pelter doesn't know why magazine.

55:53 I do get one magazine and that one is not the one that the person said they were with, but it was an abbreviation like that. And so I haven't been in that magazine. I haven't I don't think I was in the other magazine yet. But I will eventually, I think if I put the offer into like send over like, oh, look at the great things we're doing over here, maybe it could turn. Into yeah, no, I think it will because I think I think these industry magazines are about that. So you should be in there for what you're trying to do.

56:22 It's like my role is I'm on the Pestech committee now that's the we we run an Expo each year. It's the biggest one day event in the UK for pest control and I'm this year helping to organise it and outside looking I thought it was quite an easy process. Oh no it's not, it's not. It's a lot of learning about budgets and what you've got to do and sponsorships and all sorts. It's fascinating. Learn it. It is. Oh, actually I was in a women's magazine for I did this little hello night with this one girl from another company, and that wasn't a magazine, but.

57:08 And I like, look what I did. But I did kind of forget about that one because I don't know if I ever physically held the magazine. So maybe I don't know, but yeah. No, no, it's, it's still because it is. Have you been in any, any newspapers to you locally? So any any pest control related things.

57:28 Maybe I was, but for this parade we just were in. But I don't really know on that. Either what you should do is contact them and see if there's any articles you could help them write or anything, because I do that and recently just today, I did an interview for two of the newspapers on Wasps, just in a major increase in Boss and that was on the radio too. That's a good idea. I could do that because. I just say, I just say 3. He's not charging and it goes down. Advice in there might affect I'm not, I'm I'm, I'm not.

58:03 I'm not saying it'll work. I'm just saying just put yourself out there and offer it for nothing. They might take you up on the offer. You never know, do you? Yeah, I'll circle. Back because I think I, I think they will take me up on it. I just never even thought to do it. I have been on the news for some stuff like last year breakthroughs like them chewing through the drywall and stuff. I was on the news about breakthroughs and I was on the news about mosquito, the Intacare systems for mosquitoes.

58:31 And I thought that was kind of cool too. But also I reach out to those people. Like last year the guy reached out to me for bats and I was like, oh, I'm not going to be the best person to speak on bats for you, but I gave them a whole list of things that I would be better at speaking on. And so they they reach back out to me for those things. So. In the UK, we can't, we can't touch bats. They're a protected species. They are in the UK, all of them are. All bats are protected. I don't know how it works in America, but.

59:01 I don't think we can really. I don't do enough of the work, so I'm not going to be the best on speaking on this. But I do know that through popping season, May 15th through August 15th, hands off, unless they're in the house, you can go in and get them out of the house, take them out of the house. But then after that you can put up these like little volcanoes that they go out and can't get back in, stuff like that. But I don't think you can really kill them. But I don't know, maybe. I don't know.

59:30 I mean, it's just how it works here. And Jason, thanks for watching. Jason McPhee. It's at the Marshall Arena at MK Dons in Milton Keynes this year, as it was last year. So hopefully you can make it down so we can finally meet right now. Yeah. No, that's it's good things I'm hearing for the, for the New York Pest Management Association. I'm reading it because like, ours is the NPCA and it rolls off the tum, It rolls off the tum of yours. Well, obviously mine's a National Pest Technicians Association, but I'm not used to saying yours regularly.

1:00:11 It doesn't roll off the tongue, but it's, it's good on you. Good on you because it's a good thing to do. It's a, it's a learning. It's all learning. You learn. You learn how things work. Are you still working in falconry? That's obviously for you. OK, so I did do falconry. I'm not doing falconry this year mostly because it's so time consuming, but it was such, it's such an experience and I love it so much. And I am a great asset for helping people with either getting into falconry or like bird abatement with falconry.

1:00:44 But over COVID, like when it first started, I got into falconry and like New York and the past registering or a past company, you had to kind of really register for being a Falconer. You had to take a test, pass the test, have your facility inspected, have it approved, and then find a sponsor. And as long as you had your sponsor, you can go out and trap a red tail hawk yourself. You couldn't purchase 1. You had to go out and trap it yourself. And so I trapped my first hawk, which was a tiny little male hawk.

1:01:18 But after like a short brainwashing, the hawk will respect you and it, it knows you're the food giver. So it builds this partnership with you. And then it then you turn into its bird dog and you go and get squirrels moving and it hunts while you're out in the woods and it's free flying all on its own. And at the end it comes back to you and you say. Hunts. Yeah, they're allowed to actually kill animals. Yeah, yeah. So. I I. Send it straight up and I'll go through the woods with like a stick and hit on trees, really shake on vines, and the squirrels will get moving and the hawk will just hunt it and it will recognise that.

1:01:59 Like when I have, we call it tidbits, tiny little bits of meat, like caught up and prepared for it or whatever. Yeah, I can. It knows it's less energy to come to me versus tear into the animal. So we'll trade off with the lure. It'll go to that, I'll hide the animal and then it's it's food for the upcoming hunts or upcoming coming weeks or whatever. And this was something though, that like at least five out of seven days throughout the winter, from September 1st through to spring, I was spending with my hawk and a minimum of two hours, if not more.

1:02:36 So it's all very cool. But in the winter we just have the last daylight and then I'm trying to get that in plus run a business plus do kids and stuff. So last year I stopped doing falconry, but my, my good friends are all in falconry still. So I still spend a lot of time out doing falconry. And there's also like a realm of bird abatement. Like we have a lot of like, dumps around here. And there's companies that fly their Hawks to keep the seagulls from landing on the trash so that way the machines can work and stuff.

1:03:07 And that's its own realm, too. It's same here. I've actually had the Folkomree company on and they basically they said it's like having a child but it's not a child, or it's like having a pet but it's not a pet. You've got to, he said. When you're doing it properly, say you go on holiday, you've got to think who's looking after the birds, who's it's like having, it's like Christmas Day, you've got to go and see, you've got to go and see and it's a lot of massive commitment, it is. It is and I think like definitely when I was getting into funky, I didn't realise that, but then I'm also stubborn so I stuck with it.

1:03:45 So I had to commit to the commitment and it but even like with your husbandry and taking care of it, if you slack at all, they'll pick up bad behaviours and then you got to try to get that bad behaviour out of them. And it's it's never, it's never truly. You might want to blame it on the bird, like, oh, this bird's aggressive. No, you just it's you, you weren't devoting your right time in the right area or you taught it bad behaviour and then you got to fix it. But yeah. Yeah, no, that's fair enough.

1:04:15 I mean, to be fair, I mean, if you do invoke me, I'm sure they'd be in the videos, wouldn't they? Yeah, Yeah. Well. They do make they do make cool videos though, if you've got the right here. I mean, I know someone that's coming on it soon and he's got into making little videos on Instagram and he makes the right music. It looks so cool.

1:04:37 But yeah, that was thanks for asking that question, Andrew. That was pretty cool. I didn't know you did folk with me before. Yeah, no, it was awesome. I love I loved my time doing. In the UK mainly birds are just there to scare scare them off. I'm no expert. I don't think the birds are allowed to move in and kill animals. I stopped there the idea and there's. Just like different birds for different things too. So I guess it is what it is, but. Well, yeah, it's obviously the world's becoming more Ek friendly and bird, these birds to prey for, say, waste sites and places like that.

1:05:19 It's more, but takes the green box and it's more, it's more sustainable. I have a bird, but it's not like you go there one day and the bird clears up the cat. You've got to keep going back and back and back. Yeah, that's what I've learned anyway over listening to people on podcasts. People would always ask like, oh, can you use this for rodent work in the city and stuff like that. But it's really even that is too difficult. It's like, in theory you'd think it'd be great, but you don't have a way of controlling potentially it wanting to hunt in somebody's yard that doesn't want them in and stuff like that.

1:05:55 So it's kind of just like in the realm of bird abatement where it's just scaring it out of there. It's a whole lot easier than when it's actually hunting, hunting like what I was doing. Yeah, Yeah, you're right. You are you, although you do social. Do you do you try and get Google reviews and Facebook reviews and stuff like that? When you do pest control the business Jasmine pest Pro, do you ask for Google reviews on that's hi reviews on your Facebook page more because it probably boosts your page or does that not boost it?

1:06:29 Well, on the Facebook page I can't. On residential and commercial pest pros page I think I can. And on Google we do. But I actually should be better about it than I am My for a short minute there, I had my technicians having like a spiel where they would reach out to the customer, Hey, I'm on my way. And then when they were done thanking them, but then including if you like the work I did, please leave us a review. And I think in the beginning, like my technician Bruce was doing pretty good on that.

1:07:02 But I think in time, it was one of the things he dropped. But it's one of the things I stopped focusing on. So I should be better about it. Or even I think if I casted a post up on Facebook, people would be like, yeah, let me leave a quick review or something like that. But. Yeah, I'm trying to get better now. I've got more. Trying to get 100 by the end of the year, but we'll see. Not that easy to get people to do it. Yeah, and there are like programmes you can pay for which you'll like link like I use field routes, it'll link with field routes.

1:07:30 Every time I close it out, it'll naturally send it. But I don't know, there's other things I'd pay for before that, even I. Just I get companies to help, want them, want me to use their systems all the time. No, I'd rather no, you're all right, but I don't use fail routes. I use powered now it's like AUK based company, but they're in the same kind of software for like scheduling and so on. Yes, but they actually just like when you make suggestions, they will actually try and implement it with pest control.

1:08:05 They've been very good actually. They're like they got in and I gave them like an e-mail this long with what I wanted having and that they'd be fair. They have they've been very, very good. They have and that has the power now crew because they will be listed in the office. So I'll find out if they apparently they listen to every podcast in the office. They do sadly say sadly, tell me anyway. I do they probably they do. That's so cool. Yeah. I feel like I like field routes, but I don't think they list.

1:08:37 They don't listen to me. But with this company, you don't feel like a generic number. They don't make you feel that way. And they've got like ongoing training. So if it's ever something you want to know, they'll just, it's unlimited. So if you don't get it, they'll keep training you on sessions forever when new updates happen and they're all included. But they're they're very responsive to what people want. As much as it can be. They are. But then but yeah. Take notes. Pass pack and field routes.

1:09:10 Take notes. Take notes. Yeah, take notes. You should listen to people and you'll get a much better product. Yeah, You know, that's sort of feedback from people on the ground. It's where the where you can make the best innovations, not listening to what an algorithm or. I hear good things about like here in the United States. Gorilla dust listening to people though, so good. On I've heard of them. I hear them on me every put gorilla dusty with a desk with a desk. Is that just, is that just like the scheduling app?

1:09:41 Is that, is it the same thing kind of thing? Is that? Is that what it is? Like a CRM, it will do scheduling and then the techs get like routing and their whole schedule and then they can do directions and they take payments and stuff like that. And same kind of thing then. Yeah, yeah. Well, it's a listening, you know. I hear the. Listening. So if they're listening, they should get word that we, oh, we better listen because they're listening. You want to make the best. Well, surely you want to make the best product possible.

1:10:10 I would anyway if I owned a product company or so that's more of a service based company. It's it's called a product. It is, yeah. Have you got any more info? Any any more tips on social media for pest control?

1:10:30 Oh man, probably, I don't know. I don't know off off the hip what to go with. But definitely I'm always open to answering questions. People will ask me questions all the time and if I have a good answer, I'll answer it. Like today somebody asked me about respirators, probably not my best area. And I'll just tell you, hey, I hope I could help you, but I don't really know. But otherwise even marketing, like even people local to me, I'll be well, I give tips and stuff too because it's like it whatever to me, you know, like join the playing field.

1:11:05 I don't mind. I'll answer questions so.

1:11:09 OK, I'll ask you a question that I've never asked on on a podcast. It's not my question. OK. Where will residential and commercial pest pros be in 10 years? Well, I think we'll be in Andy's city and in Buffalo.

1:11:30 But. But he's a commercial. He's more, I think he's more commercial. We well, we do our commercial. We're also pretty residential. I think we'll span out. I think it would be very cool to franchise. But I think about this like in a maybe not in a casted to a podcast kind of way, but I will. But I do think there's so many people in these pest control groups that I encounter, then I'm surprised they don't own their own company. But I think we could make residential and commercial past pros look like a solid company, like name across the board.

1:12:07 And then these people that look like smaller little companies that they should be, they could own a franchise of mine and I'll help kick it off and then follow this like marketing role that I have. Or we just keep doing it. And then it's almost kind of like a foundation across the board where we can all promote each other. That would be cool. I don't know if I'll ever do it. Might be just daydreaming, but sounds. Like, to be fair, I mean, you've got a good website, you've got a good brand on your vehicles.

1:12:33 You've got, yeah, it would look pretty cool. I mean, how many technicians have you got then in your business? Three and an office lady, Yeah. Bigger than those bigger. It's just so small though. But I think I am growing appropriately though. Organic, organic. It's not. It's rushing buy get loads of techs try and and then be busted the next year. Because it happens, doesn't it? Yeah, it's slow organic growth. I think I could re cultivate exactly what I have anywhere, like the same 3 text 1 office person and I think I could cultivate it a little quicker than what I did now that I've already done it.

1:13:15 But for like this like where we are and growing it even bigger, I think there's like an appropriate speed and I'm on the right path. And I think if I did it too much quicker, I in order to do any faster, I would have to have other people in place. Like I would instantly have to bring in other people. And then I could, but I think it would just be to accommodate that. I would just have to throw out even more marketing like brand awareness, kind of stuff like the Billboard, like yard signs, like radio all hit at the same time.

1:13:48 And then I could like I know exactly how I could do it. I just have to be willing to do it all at the and it's just not possible. So I'm growing at an appropriate speed. Oh, no, no, no. That's good because you're not supposed to rush it, you know, I know a lot of companies do because everyone always looks for the exit. But. I don't even mind staying with it. I don't need to exit, I'll stay with it as a. Lot of firms but don't want to exit. But the UK, they keep trying to buy everyone. It's like American, I mean every all, all the big companies are trying to buy small to medium sized firms.

1:14:22 I don't know why the UK has become so popular. But we keep telling them no, not we wouldn't want to ever. Because my firm, my firm when my dad retired, I will take over fully. So then my son eventually hopefully that's the idea. So it'll be 3 generations. I hope I would love for my kids to kind of want to get into this and I don't think they're at all interested in it. They'll be my office ladies kids. I don't know. They just like one of them just wants this is good. Good on her. One of them just wants to be taken care of.

1:14:57 She just wants a nice person to take care of her. She wants to just like do all the things and whatever so that she's not really looking to go into the working field. OK, a nice rich husband or something then Lambo and you know, she probably, she'll probably find that way. I mean, not everyone knows what they want to be when they're older, do they? Yeah, if my 14 year old wants to help, she wants to get paid. She loves money. So maybe one day I could kind of hone her into it. Even now, like I have this school account I set up last week and I kind of need it all hands on deck just to make it go faster for me so I could get in and get out of there And she, I'll help you want to me a parent's seafood.

1:15:47 I'll take her out to dinner and she's fine with it. But she would be happy if I paid her. Paid her too. But so maybe you know, she will keep following that direction. She doesn't mind getting in the truck and coming out with me and learning. And it's a there's always one thing I wondered about American pest control. But you don't all have trucks. I don't get it. You know the UK we have vans and in America you all have these big like muscle trucks these is it just the way it is over there? You have all have like trucks or.

1:16:23 Some of us. Do some of us trucks? But I think that probably it's just the American way. I think like a lot of my exchange students are like, your vehicles are just huge over here. It's unnecessary. You don't need something that big. And I get it. So. But when I was with Exodus, they had transit fans for us and then. Also, that's an interesting thing. It's transit vans. Yeah, I don't have one, but we've got a Peugeot, Peugeot partner. But yeah, we have vans and, and I think the trucks, don't get me wrong, they look so cool.

1:16:56 I think it's a different way of life in America compared to here. Whereas we're used to seeing vans and you're used to pick up trucks. I liked working out of a van. I like being easy to get into, to grab the stuff I need. I like having the organisation around the van. All that stuff was really nice. And then some people like I do have an SUV I'll do pest control out of, but then I have an old like maybe it was an Orkan truck, but they I pulled the stuff out of it. I have that's one of our vehicles.

1:17:26 And then I and it's a Toyota. Toyota will last us pretty long over here. And then I have another Toyota truck and stuff and the trucks are OK, but sometimes I think the vans were nicer to kind of work out of. But here, at least in the winter, they're all 2 wheel drive and we get them stuck in people's driveways too much will pull us out. So. That's Holly if a new price. I'm lucky to have someone so dedicated to the industry. Join the MYPMA board. Looking forward to working with you. Yeah. That's a That's a cool comment, that is.

1:18:02 Yeah, I and I love Holly and I look, she's so actually so helpful to me. I, I'm so lucky to have Holly's help and and Andy's help. I and there I try to be like the same there. I try to bring that same karma. Like there's if I ever have a question, they never make me feel stupid. They're always helpful. They circle back to me promptly. So when other people are coming at me like them, like, OK, I got to do my due diligence and match their energy because they're so good to me. That's nice. So be fair.

1:18:39 Whenever, if I have a question from Andrew, I message him and he's very helpful. Yeah, he is. Even though it's different in America, but I have asked him certain things and he's a really good guy. However, he needs to convince Gabe Seymour to come on my podcast because the hardest man in industry to get on a podcast. He is he escaped the beauties and beasties. It just him just Andrea went on. But he is the he's the dream guest for me to get on for America because he's just the man's so busy. Did you know Gabe Seymour?

1:19:15 He listened to our podcast Coast to Coast. I don't know him enough to convince him to come on your podcast, but I'll make it my mission. I'll be, you'll be like, well, we got to thank Jasmine because she got him on here down for you. You never know one day. So yeah, it's, it's been a fun conversation. Thanks for coming on. Jasmine. Have you got anyone you'd like to see in the future? Come on the Pocket. Anyone you would recommend? Any anyone you want to see on the podcast? I actually did have somebody.

1:19:46 It's slipping my mind right now, but. You see that? Sorry. Yeah, like hurting cats. Yeah, well, not offhand. I don't have somebody, but I do have somebody. I just don't remember who. And when I do remember, I'll shoot you a message. Oh this person, I would love to hear them on a that's. No problem. It's just for always like to ask. Yeah, hearing you on Jazz, What Holly's just said. Yeah, it's it's good. I think I'll probably have to try and get Holly on at some point. Yeah, come on. Because he hosted the pub when Angie wasn't on it.

1:20:24 And it was really good. It was a really good podcast. It was. I think I I have looked back on podcasts that Andy has done and I think I saw that one, but I'd have to. It was a good episode. Yeah. Some might say she's the best host, but who knows?

1:20:47 But yeah, so thanks for coming on, Jasmine. And there will be some educational points for people when I get it done with the British press Register, all the BPCA, self register, CPD scheme, there will be. I've got to work out the learning points. But I normally ask AI to do that after go through the transcript and work it out for me to cheat their people. Let the secret out about learning points. But yes but. AI all the time. AI is like my my second best. I'm learning how to use it properly. I am because I made, I made a post where somebody knew that I used AI and it was obvious.

1:21:30 But I'm learning how to use it because you've got to get yourself right. You've got nuances and you've got to be, you've got to tell it a lot more information you have. Yeah, because people can clearly tell when I've wrote it and not spell checked it or anything. Yeah, well, and like ChatGPT for us will always put dashes in. That drives me crazy. I'll see the people's dashes. I'll pick, go back and tell and I'll tell. I told my ChatGPT, no dashes, no dashes. It should learn from it, but it's its own signature, so it'll keep doing it.

1:22:01 You have to every single time, which is annoying but. So you have to tell it no dashes. I'll do that next time. I mean, next time I play with it, yeah. Not every post I write people is ChatGPT at all. It's obvious. But I think you try and use it sometimes to make it sound a bit flashier than I would do. But yeah. So thanks for giving up your time. Are you back off to work now or are you finished? I'll probably stay done for today. I let my trainee go home and stuff and I know my my daughter's grandma wants us to come over for night swimming, so we'll probably go over there and hang out and.

1:22:40 That would be nice. Well, have a have a good good evening. And Dave, because it's here, it's 5 to 10 at night. Yes, you notice it started light. It's got darker now. I actually noticed that as I was talking to you it got darker and darker but. Yeah, I normally use a green screen, you see, But what's happened is there's been some update and I won't last last not last week. The week before there was a bug and they told you actually do not turn on the virtual background. It was crashing the browser.

1:23:13 So the minute I don't dare pull it back on, I don't want it to crash. Well, I like it. Curtains. I actually want curtains like those curtains. It would. They would look good in the rest of my house. Don't. Make any them kind of decisions. It's my wife.

1:23:29 I don't but yeah, but no. Thanks for coming on and I'll speak to you soon, but let me know when you pick. Remember the recommendation, Just give us a message. I'll see. I'll see what I can do. But yeah, thanks for giving it your time, Jasmine And the podcast will be up on all podcast platforms most likely tonight. When the clips are done, I'll send you a link so you can download all of it and do what you want with all the clips and even the podcast if you want. It's up to you what you do with it if you want to use it.

1:23:57 If not, you don't have to. All right then. All right, and thank you everyone and see you all next week. I can't remember who's on. That's terrible, but I will be back next Tuesday, same time. All right, thank you, everyone. Thanks, Jasmine. You're welcome. Thank you.